Minuteman Press in Stow, OH offers one of the best summaries of how color affects buyers:
Whether you know it or not, your buying decisions are oftentimes based on color. The next time you’re looking at an advertisement or packaging for an item you’re considering, pay special attention to the colors you see. Observe how those colors make you feel. Once you understand the effects of color on buying habits, you can make marketing decisions based on that knowledge.
Adding video to a website can make it easier to get your message across. Nowadays you can record video on many handheld devices. Unfortunately, many times there’s additional material in your video clip that is unnecessary and distracting.
One of our favorite off the shelf themes is Techozoic Fluid. It is extremely customizable and very easy to use.
Every once in a while we come across something that we wish Techozoic Fluid could do and we’ve found the author of the theme to be very accommodating. We’ve seen many of our suggestions and requests incorporated into the theme.
When developing a website, it’s always very handy to have stock photography to work with. Problem is, the starting costs at big-name stock photography sites can be $20-$50. If you’re searching for that perfect image for an ad campaign, it’s worth every penny. If you’re looking for some filler images for your website, that can get quite expensive quickly.
Here’s where “Microstock Photography” comes to the rescue. Listed are some less expensive stock photography sites that we’ve come across. We’ll catalog them as we use them. At the bottom of the list are sites we’ve stumbled across but haven’t actually used yet.
So your website is up and running. You’ve followed the advice about not over-cluttering your website and you’ve ensured that it is organized in an intuitive way. All the links are up and running and hits are starting to roll in.
But how do you maximize the number of hits you get outside of what you’ve already done? There are many things one can do to achieve this, however, something that many don’t consider is color and how color theory plays a very important part in how we feel about certain things.
WordPress is, by far the heavy hitter in open source content management systems (CMS). With a WordPress CMS all the power of a world class online presence is delivered, stable and at a click of a button. Not only does WordPress provide the ultimate in content management it also is highly extensible using a myriad of freely available plugins for your site. Everything from event calendars to photo galleries can instantly be integrated into your web presence giving you new ways to interact with your target audience.
We got involved in a project where we were needing to move a WordPress site, but we didn’t have FTP access to the server that the site resided.
Going on the theory that “there’s a plugin for that”, we found a new plugin to add to our arsenal of handy plugins: WordPress Backup (by BTE).
WordPress has grown vastly from a blogging platform in 2003 to being very popularly used broadly by bloggers, designers and developers alike. This largely is due to the fact that people looking for a simple CMS with lots of useful plugins have found it in WordPress. It comes with an arsenal of plugins available which can make your life so much easier. Your site can be customized to endless possibilities with the use of WordPress Plugins. WordPress offers a flexibility and versatility to enhance online portfolios, online galleries, photo blogs, news, magazine sites or even article libraries.
In no particular order, Here are our top 14 plugins that seem to make it into every site we build:
Are you a web site owner looking to discover how to increase your website traffic? Maybe you are a potential website owner researching what it takes to build a successful, reputable, well put together website? Maybe you have already spent a lot of money on a website, which receives lots of page impressions due to constant traffic and paid for trafficking help. Yet you have made little to no sales? Or maybe no actual site activity? What could be the problem? Well the problem could “simply” be down to the actual page design of the website itself. What makes a website design user friendly?
As you develop or review your website, make sure that you’re not annoying your visitors by ensuring these 5 items have been addressed.