Okay, the title might be a little gruesome sounding, but I want you to think of that image. Don’t go into too much detail, all you need to do is convince yourself that the experience would be most unpleasant.
When search engines send visitors to your site, they are coming in fast. One could say that your visitors are arriving “at the speed of thought.” If the page they land on doesn’t have the information they are looking for, they will feel like they’ve hit a brick wall.
Imagine that you need an obscure part from a hardware store (I know it’s not much of a stretch, but work with me.)
When one is preparing to build their website it is important to have the website geared towards only one subject. Not only will this help keep things appropriate for the reader, but it will help them not to be confused on what your website is about. Generating page views and an audience is important when it comes to the website that is being presented. Often more then not, websites tend to be cluttered with more the one topic making it difficult for readers to stay interested and focused on the website.
Does your website have a splash page? Why? Aside from annoying your visitors, what are you hoping to accomplish? Are you trying to awe you visitors with your amazing creativity and abilities? You’re completely missing the boat.