{"id":182,"date":"2011-02-10T17:33:17","date_gmt":"2011-02-10T21:33:17","guid":{"rendered":"http:\/\/websitepsychiatrist.com\/?p=182"},"modified":"2025-03-20T09:37:25","modified_gmt":"2025-03-20T13:37:25","slug":"furniture-store","status":"publish","type":"post","link":"https:\/\/websitepsychiatrist.com\/furniture-store\/","title":{"rendered":"Furniture Store"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-377\" title=\"image1\" src=\"https:\/\/websitepsychiatrist.com\/wp-content\/uploads\/image1-150x108.png\" alt=\"\" width=\"150\" height=\"108\" srcset=\"https:\/\/websitepsychiatrist.com\/wp-content\/uploads\/image1-150x108.png 150w, https:\/\/websitepsychiatrist.com\/wp-content\/uploads\/image1-300x216.png 300w, https:\/\/websitepsychiatrist.com\/wp-content\/uploads\/image1-650x469.png 650w, https:\/\/websitepsychiatrist.com\/wp-content\/uploads\/image1.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>We were recently asked to look at a website of a furniture store. The site was very attractive, but it wasn&#8217;t generating any interest for the owner. We took a look at it and found a few things that concerned us.<!--more--><\/p>\n<p>The site looked like a site for a traditional furniture store. The problem became that they were an appointment only furniture store and they were not listing any of their prices. They&#8217;ve now made it very difficult for anybody to do business with them. A visitor can&#8217;t see the prices, and they can&#8217;t just drop by to see the furniture. They have to take the time to schedule an appointment. They&#8217;ve just broken the <a title=\"The #1 Rule of Web Design\" href=\"https:\/\/websitepsychiatrist.com\/the-1-rule-of-web-design\/\">#1 rule of web development<\/a>.<\/p>\n<p>To compound things, the site emphasized services unrelated to furniture.\u00a0 Now, not only do we have a business that is difficult to engage with, now we&#8217;re not really sure what it is they really do.<\/p>\n<p>Our recommendations for this business were:<\/p>\n<ul>\n<li>Create separate websites for the other services. It doesn&#8217;t matter how many services they perform, they are confounding their visitors and the search engines. Keep a site to one topic, whatever they are saving on not building additional sites, they are loosing in visitor frustration and lost search engine ranking.<\/li>\n<li>They needed to review their business model. Not listing prices and being appointment only take them out of the realm of &#8220;normal&#8221; furniture store. If these items are unchangeable, they need to figure out what makes them special in a good way and tell their story that turns these oddities into a unique selling proposition.<\/li>\n<\/ul>\n<p>If none of these issues are addressed, tragically this website will probably never generate income for the business owner.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were recently asked to look at a website of a furniture store. The site was very attractive, but it wasn&#8217;t generating any interest for the owner. We took a look at it and found a few things that concerned us.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-182","post","type-post","status-publish","format-standard","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/comments?post=182"}],"version-history":[{"count":9,"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":620,"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/posts\/182\/revisions\/620"}],"wp:attachment":[{"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitepsychiatrist.com\/api\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}